Promoting your campaign on social is easier than you think. And while we can’t underscore the importance of emails for spreading the word about your awesome campaign, social media is equally effective. Sometimes it works even better because you’re instantly engaging with your friends and followers about your cause.
Here's a super quick 1-page infographic about messaging.
How to do it...
If you haven’t shared already, there’s no time like the present: Go to your campaign and click on any of the social icons to share with your supporters on Facebook and Twitter. It’s that easy.
You can also cut and paste your campaign URL into your favorite social media platform anywhere you would post an update. Ask your friends and family to share it too. Here's a tip about Which URL to share.
- Get personal - The more personal you make the ask, the more likely your friends will donate and share. When you write your post, write like you’re having a conversation with a good friend or trusted colleague.
- Be social - If you want to post on Twitter and the URL is eating up your character count, you can use this super easy Link Shortener. It takes two seconds and all you have to do is copy and paste the link into the shortener and you're done. Now you can say more on Twitter. Make sure you use an image, too. Posts and Tweets with images get liked and shared way more than those without.
- Direct message - Going along with the first two points, using direct message on Facebook or Twitter is a little more personal than shouting out to all your fans.
- Give thanks - Make sure you thank your generous donors once they give. And fast. Everyone appreciates a little speed when they give to your cause. Make ‘em feel extra appreciated. Take it a step further and ask them to share on social media (and email too). We’ll notify you as soon as you get a donation. So no excuses.
Remember, the more thought and effort you put into your social sharing, the better your campaign will perform on social media. Make your story memorable and the world will take notice.