Here are a few decent tips...
Tip #1: Make sure your campaign is so compelling that your supporters feel like they can't leave without donating. Get personal with your story, explain why you're fundraising, what will their money do for your cause, etc. Add lots of pics and a video. The more well-rounded your page, the better your campaign will perform.
Tip #2: Make the first donation. After your campaign is all set up, make the first donation. Make sure it's an amount that you think your supporters will respond to. It sets the tone for your campaign and people like seeing that you're supporting your cause as well.
Tip #3: Set a fundraising goal. Supporters like to help you work towards something and, it gives you something to message about during the course of your campaign. Sending out an email when you're at 50% of your goal is super motivating and allows everyone to see how their donations are impacting your cause.
Tip #4: When you get a donation, you'll get a donation alert. Make sure to use our Thank You tool to immediately thank your supporters. If they feel like their donation is appreciated, they will be more likely to give again. And again.
Tip #5: Reach out more than once. Email, send campaign updates, and use social networks to ask supporters to give again and again. Keep them posted on your goals, where their money is going, how it's helping and what it means to you personally. Be relentless. It's for a good cause.