Thanking your donors is so, so important. It was actually named 3rd most important thing to do when managing a fundraiser by someone's mom who works here.
- Use the "Thank You" button in each donation notification you receive to compose an email to show your appreciation, or write your own old-school paper note and drop it in the mail. Even a one-minute phone call can increase donor retention by 30%.
- Thank 'em so super fast. Research shows that first time donors who receive a thank you within 48 hours are 400x more likely to give again in the future.
- Make sure to let them know what their donation means to you and your cause. If you can make it tangible, that's even better. For example, "Your donation of $25 will provide meals to 4 needy children."
- Give them an update using the Campaign Update Tool and let them know that they are a part of it all. For example, "We're halfway to our goal of raising $2000 because of your generosity and support."
- Don't include a sad story or an ask for additional donations in this message. This can make the donor feel as though they haven't done enough, resulting in "buyers remorse." Let them take this moment to feel great about their contribution.