Creating a messaging plan should be a top priority if you want to run a successful campaign. This is why CrowdRise is designed to work for you in an ever-evolving social ecosystem. We work to connect you to the tools to blast your mission out to the world.
Here are some of the best mediums and best practices for social fundraising:
- Best use: The shelf life of an email outlasts most all other methods of engagement, so use it to convey the details of your campaign and tell your supporters how they can help you reach your goals.
- Format: Use a catchy subject line to get people to the body of your message. The body is the place where you can include the reason you need their help and a clear call to action to donate or fundraise. It’s important to try to still keep your emails as short and sweet as possible.
- Pro Tip: Don’t be afraid to send multiple emails to keep people updated, and consider segmenting your list to personalize your message for different groups at your organization.
Social Media - Facebook, Instagram, Twitter, Linkedin
- Best use: Use CrowdRise Facebook and Twitter share buttons to help you boost your online presence at every turn and engage your supporters in your campaign.
- Format: Keep your post short and include clear call to action. Don’t be afraid to have fun and be creative in the way you speak to your audience.
- Pro Tip: Eye-catching pictures and videos go a long way. Choose images that will humanize your cause and resonate with potential donors and fundraisers.
- Best use: Depending on the type of campaign you’re running and the demographics of your intended audience, a formal invitation or flyer can be a great way to personalize the experience for your community.
- Format: Good old paper invitations can be formatted as a formal RSVP or an informal flyer with information about your campaign.
- Pro Tip: Keep your campaign URL short, and be sure to always include this link in your printed materials.
- Best use: Since you can only speak to one person at a time, phone calls are best for asking for bigger commitments: larger contributions of time or money.
- Format: On each call, be sure to express your appreciation for your donor and be clear in your ask.
- Pro Tip: Use phone calls to thank your supporters after your campaign is over.