One size does not fit all when it comes to engaging your nonprofit’s audience. To ensure your messaging is reaching the right supporters in the right way, consider segmenting your donor lists.
Tailor your content to your audience by breaking down a large population into smaller, more specific groupings. For example, a common way to segment your donor base is by age. Younger supporters might be interested in a different message or medium than an older demographic might. Try different combinations to see what works best.