A successful campaign hinges on your messaging content, strategy and frequency. Below are our best tips to creating a messaging plan for your campaign on CrowdRise:
- Start early - Before you begin fundraising, develop a communication plan that spans before, during and after your campaign finishes. We recommend you plan for 4-6 weeks of messaging content.
- Vary your content - What can resonate with one donor may not necessarily inspire another. Mix up your “ask,” your audience, and the medium through which you interact with your supporters.
- Tip* Consider segmenting your donor lists by age, giving level or association with your cause to create a personalized appeal to donate to your campaign.
Ask often - Not gaining traction? Keep trying! Don’t be afraid to ask, and ask again.
Interested in learning more about developing an effective messaging plan? Download the How to Create a Messaging Plan guide to learn additional tips and best practices from our Success Team on how to effectively message about your campaign to raise more money.