A successful campaign hinges on your messaging content, strategy and frequency. Below are our top three tips for creating a messaging plan for your campaign on CrowdRise:
- Start early - Before you begin fundraising, develop a communication plan that spans before, during and after your campaign finishes. We recommend you plan for 4-6 weeks of messaging content.
- Vary your content - What can resonate with one donor may not necessarily inspire another. Mix up your “ask,” your audience, and the medium through which you interact with your supporters.
- Tip* Consider segmenting your donor lists by age, giving level or association with your cause to create a personalized appeal to donate to your campaign.
- Ask often - Not gaining traction? Keep trying! Don’t be afraid to ask, and ask again.
Interested in learning more about developing an effective messaging plan to drive your campaign's success? Download the How to Create a Messaging Plan guide to learn additional tips and best practices curated by our Success Team.