Unless you’re a nationally funded organization or rely strictly on grants, individual donors are a big part of your fundraising efforts. Whether they donate, fundraise or network on your behalf, individual supporters comprise the backbone of your organization who help extend the reaches of your mission.
Attracting new donors and drawing attention to your cause can prove to be challenging in today’s competitive world. Nonetheless, it’s incredibly important to expanding the reach of your nonprofit’s cause. Below, we’ve laid out six creative and intuitive ways to attract new donors to your cause.
This may sound like a no-brainer, but some organizations don’t have or don’t fully capitalize on the age of the internet. Having a website is the first step. You can share info about your mission, have a page about staff members, a donate button and much more. By embracing social media such as Facebook, Twitter, LinkedIn and Instagram, you can extend your nonprofit’s outreach even further
Of the nonprofits in the United States alone,
- 85% have twitter
- 63% have linkedin
- 61% have Instagram
Updating these platforms on a weekly to bi-weekly basis gives your mission a voice and accessible way for people to learn more. You’ll keep supporters engaged and have a year-round presence, no matter if you are currently running a campaign or event. A social media presence also makes it easier for your existing supporters to share your social media posts to their own networks. Check out this great Blog and handy Cheat Sheet, which both dive deeper into Social Fundraising.
While many organizations give important periodic announcements, providing consistent updates to your supporters is critical to lasting engagement. Your mission and the fantastic undertakings your organization accomplishes need a place to live and a place to be shared.
By supplying your supporters a steady stream of updates, you’ll also help to stay in the forefront of their minds. When it does come time for an “ask,” or when supporters are ready to give, that video from your last email or Facebook post might be the catalyst of an important donation.
A ‘Get to Know Us’ Day
While your volunteers might help at one-off events or in other times of need, they might not feel truly connected to your organization’s mission. However, there are a few ways you can re-engage with your volunteers to strengthen their resonance with your cause. Check these ideas out:
- Volunteer Appreciation Day - Invite your volunteers to tour your operation or interact with the folks you help. This really brings the mission to life and showcases the amazing work your organization does on a day-to-day basis. Provide volunteers with lunch and an organization-branded t-shirt. They will leave feeling empowered, inspired and as ambassadors of your mission.
- Volunteer Q&A - Host a round table or Q&A forum with your volunteers. This is an excellent way to reconnect with your supporters all while also educating them on upcoming initiatives. Film the session and post it on your website as a resource for others looking to learn more about your non-profit.
- Volunteers + One - Your volunteers are some of your biggest assets. Invite them to tour your operation, but this time have your volunteers bring a plus-one. This could be a family member, friends or colleague who your volunteer thinks would be interested in getting involved.
During these types of events, be sure to focus on the people who are attending. We’d recommend holding off on a monetary ask, as this might turn some away. Instead, take this time to gather information from everyone who attends and follow-up with them in the coming days. Fostering those relationships will undoubtedly lead to positive outcomes.
Put Together a Junior Board
As the Baby Boomer generation ages, the torch passes to Millenials and younger. With today’s current affairs, more and more young people are inspired, speaking up and becoming involved in what is important to them. Capitalize on this momentum by forming a Junior Board filled with people of ages approximately 18-37. Empower them to give feedback and listen to their points of view. Let them bring new ideas to the table, such as a new approach to an old process or a modern spin on a stale event. It’s also a good idea to task them with planning initiatives on their own. With the help of younger generations, your organization can draw from a completely new group of potential supporters and donors. For more on the impact of Millennials check out This Report.
Leverage Your Current Donors
We always say that you know your donor base the best. You know who donates, when they donate and maybe even what triggers them to donate. Use this information and leverage it to your advantage.
Make sure you’re pulling reports from the CrowdRise Report Center and using that data to grow relationships. People are more likely to give to personal connections like friends and family. That's why it's important to foster your own relationships with these donors to strengthen their connection to the cause.
With a little work, it can be extremely beneficial to segment your donor base. For more on Segmenting your Donor Base, click Here. This will ensure you’re hitting the right people with the right content when it matters most.