An important component of creating your campaign is setting your goal. This tells your supporters how much you need to raise and how your campaign progresses over time. However, there is a delicate line between setting a goal that is too unreasonable (too high) and too insignificant (too low). An unrealistic goal will detract donors by making them think their contribution is only a drop in a large bucket. One that is too small may give the impression that your campaign is relatively inconsequential or-- at worst-- unimportant. In the middle, however, sits a Goldilocks number: a goal that is challenging yet attainable.
See below for the top 4 things to consider when setting a campaign goal:
- Size of your donor list- How many potential donors can you reach to ask to give to this campaign?
- Average donation size- What is the usual amount any given donor might contribute?
- Messaging mediums- eg. Facebook, Twitter, Personal Website- How will you be communicating with your supporters?
- Results of past or similar campaigns- Have you done this campaign in the past? If so, how did it turn out?
- Potential for growth- Did you receive new donors or fundraisers in the recent past? Do you have any untapped groups that would benefit from a reach-out?
To determine your ideal campaign goal, download our “Goal Setting” guide and receive a mathematically-derived formula to calculate the most effective number for optimal campaign results. Download Here.